I am sorry I am posting so late or should I sing "Good Morning, Good Morning" from Singin' in the Rain? It's nice the air is cooler now. The day has been long, the outcome of the Malvados v. Panamerican Games in Rio 2007 mascot quite disappointing.
If you are out of the loop, the first post regarding this story is below. This one is second and final.
I know I am used by now to disppointment: interest hikes, cost of living in Santa Monica is reaching more deeply into our pockets, Santa Monica-Malibu Unified School District will not comply with Special Education regs to offer my son a decent plan, I am heartbroken how bad the situation in the Middle East gets, the dems don't seem to get it, and Sid Barret passed away.
After last night's finding-- how similar the mascot for Rio 2007 is to the older Malvado, the cartoon creation of André Dahmer, today I did a John Lennon, "All we want is the truth" type thing.
First I called my nephew to get his e-mail. Brazilians tend to be oblivious about notifying someone they love, who can't visit not even with Captain Nemo's sub, of changes in their lives, from significant others to addresses to phone numbers or e-mail. You may get into an embarassing situation if you are a thoughtless impulsive person and ask the guy who picked up the phone,
"Yo, Roberto, ma man, wassup? Chronic and donuts? Is Teresa there?" Brazilians tend to ommit please.
"I don't know who you are, ditz. I am John Sean O'Leerie, a cop. I'll get her for you. You'd better correct this attitude, Miss."
Ooops.
Luckily, my nephew happened to know a woman who worked on the project of the mascot. I looked up her number, called twice. She tells me a slightly bogus story. It was her sister who worked in the logo campaign. She doesn't know who was the creator(s) of the mascot. "You should be able to find out," she says.
It was amazingly hard, even for a Google search pro like me, to find out the details and make them into a cohesive story. The story will always be incoherent; this is Brasil, after all.
In 2003 there was an open bid, somewhat like a competiton, for designers to present their campaign ideas for the Pan Rio 2007. A company called Dupla Design won a four-year contract with the committee in charge, at the pop of rougghly 2,000 bucks a month, quite a chunk of dough in Brazil.
Then they won the competiton for the logo. And the competition for the poster, a stylistic origami like rendition of multicolored seagulls. Dupla Design won them all.
Last July 13, President Lula present, along with the committe in charge of the Pan Rio 2007, the winners for the mascot of what is being called for short Rio 2007 were...
You got it! Dupla Design, no kidding. One of the two partners, Ney Valle, no relation to yawn bossa Marcos Valle, relayed to the public how hard his company worked, for a year and a half, to develop the goody-two-shoes Malvado. President Lula made one more of those rah-rah-rah speeches, and a contest among regular folks like you and me was anounced, to chose a name for the mascot.
In addition, a list of quinquillarie, junk like key rings, caps,magnets, China must be thrilled, was announced, all of it based on the "sun", the Malvado who got a nicer hairdo and a proper 'tude.
Ney Valle explainde how difficult it was to find the mascot, and that a Sun was democratic, happy, you can add the rest of the B.S. for me.
Are you ready for the punchline ?
The Globo organization is behind this Pan Rio 2007. It'll be in charge of the products related to the mascot. Now you see why I am depressed? Brazilians are not in the habit of writing letters, making phone calls in order to change the world. The heady days of the fight against the Redeemer (1964-85) are gone. It doesn't matter André Dahmer and his Malvados, malvados.com.br, are on the Net or that we love them. This matter will slide into oblivion, no action taken. Let's face the facts: if Globo helped the coûp take over in 1964, how can a cartoonist win this case against Globo?
Even if the proportions of the "Sun" and a Malvado are perfect matches, this would be an uphill battle for a lawyer such as Johnny Cochrane to win. In the meantime, this exhausted blogger, excuses herself.
Tomorrow I want to watch Superman, my love with that huge red cape...
intelectual property
Malvados
Dupla Design
contest?
Globo
coincidence?
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